House of Iyrah — Founder Story Development & Launch Campaign Strategy

The Challenge: Luxury fragrance brand House of Iyrah had strong products but lacked a founder narrative and activation strategy to connect with audiences and stand out in a competitive market.

Our Approach: Partnered with founder Samira Mbang to shape a purpose-driven founder story and cohesive brand messaging. Led campaign production, including video, photoshoot, and product visuals. Developed and managed an experiential PR gifting and influencer seeding strategy that generated visibility and authentic buzz.

The Impact: House of Iyrah transitioned from a product-first brand into an experience-driven story that resonated with press, influencers, and customers. Following the success of the launch, House of Iyrah engaged FeelHaus on an ongoing retainer for strategy across brand activations, social campaigns, and experiential gifting.